Understanding the consumer

It is said that consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Although we have access to many tools (website, social media) to reach the consumers and market to them, are we missing understanding the potential consumers and their behaviors first. As a new entrepreneur, you have the idea and you have the passion. You just want to start working on that website or that mobile app already. However, the important question to ask yourself is will the consumer be ready to change his/her behavior to buy your idea/product/service? If you have an ecommerce idea, you have to ask questions (especially in a market like Nepal) such as “Are my potential customers used to ecommerce?” “Is there a reliable payment gateway for consumers to shop online or through the mobile app?” “What is the current shopping behavior of the consumers and why would they go online and use your ecommerce site?”
Asking the right questions might be more important than just coming up with a solution.

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