People have options. And if you want to make sure your customers, employees and potential employees think of you as the best option out there, you need to really take care of them and the environment that they work in or will work in.
People want to feel proud of where they work. Highly motivated people want to be around people who are also motivated. They want to wake up each day and look forward to going to work. Their purpose for work at a specific place will be more than just about the money because qualified people can easily find work somewhere else.
Invest in the environment (people, office space, surroundings) and it will yield excellent returns. The environment really matters. It really does.