We mostly hear that for any company, the employees are its most important asset. And in fact it is.
The logo does not do the work. The idea does not work by itself. The marketing is not done by robots. The fancy job title does not get the job done. Nor the business card matters if there is no human connection.
Behind every company are a group of people. A group dedicated to the purpose of creating something of value that the market needs. A company who wants to be relevant and around for a long time needs to invest. They really need to invest in its people.
How much resources (time, money, care) are you spending on your people?