The Century of the Asian Consumer

At the BRITE ’13 Conference, Professor Bernd Schmitt of Columbia Business School talked about the implications for brands as Asia comes to represent the most important market in the world. Companies will need to continually research and better understand the nuances of Asian consumers, and the Asian brands they will compete with in those markets.

In this video, Professor Bernd Schmitt discusses figures and shares some of his insights:


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