Important elements on building amazing company culture

Zappos has come to epitomize a company built on great company culture. David Vik was the “coach” of Zappos who joined the company as the 119th employee.  Vik talks about empowering people and companies through vision, purpose, and pure wow in his book “The Culture Secret.”

Some core needed elements of a great culture in any company as stated by Vik are:

  • vision: what you’re doing
  • purpose: why you do it
  • business model: what will fuel you as you’re doing it
  • wow and uniqueness factors: what sets you apart from others
  • values: what matters to you

Read more at ‘Zappos’ culture coach: how ‘squishy’ stuff like culture took us to a billion dollars in revenue’ 


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