How do you exceed expectations as a business? Well first you have find out what the customer wants, then promise to provide that and deliver it. Then you go beyond what you promised to impress the customer. This does not necessarily mean to overdue it but to show care, time and effort in the client’s project or his/her needs.
At most times, it’s very simple why customers come back to a business. It could be just the business’s total customer service effort; from giving the proper time to the customer to just acknowledging the customer’s concerns. Next time you are with a client, what will you do to exceed expectations?