Power of a brand

It’s interesting to observe the power of brands in today’s world. For example sports brands such as Nike, Adidas, Reebok and Puma have international appeal. Almost all of the clothes of these brands are made in countries where there is cheap labor (Vietnam, Malaysia). But even people in those countries where the clothes are manufactured prefer to wear Nike and Adidas rather than a local sports brand. It’s not much about where the clothes are made but rather which brand it is.

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