The Jeremy Lin Show

Who is Jeremy Lin? Basketball fans (especially in New York) are excited to have Jeremy playing point guard for the New York Knicks. In his three starts for the Knicks, he is averaging 25.3 points and 8.3 assists. It seems like everyone is capitalizing on his performance on the court. For the Knicks, Jeremy’s success means more excitement for a team which is now 10-15 , for sports writers they have a nice story to cover. For sports enthusiasts like me, it means more excitement to see the game I already love to watch.

As a student of marketing, I find this overnight pop culture hysteria over Jeremy pretty interesting to observe.  You can’t plan to be an overnight celebrity; it happens. The internet is flooded with searches for Jeremy’s game highlights to his background story. This is when people follow the old adage: strike when the iron is hot.

NBA

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